And on a more technical note, there are size limitations as well: On AMPs, design must conform to the inline styles that the framework supports. Design ConstraintsĪMPs impose considerable design constraints. Both of these techniques have led to controversy.

It turns out that AMPs work through design constraints and preprocessing. With AMP, pages start loading before they’re even visited. However, AMPs also introduce a very efficient rendering technique. That speed improvement is mostly achieved through design constraints. How Does AMP Work? īy implementing AMP, developers can make mobile pages load instantly. However, since its launch, other elements have been added, including: Originally, the purpose of Google AMP was to offer light mobile pages. Starting Fast and Staying Fast with AMP and Progressive Web Apps – PWA Roadshow But, what does a good user experience entail? With AMPs, Google sent a clear message: now “user-first” meant fast. Google’s user-centeredness leads to favoring websites that provide a good user experience on organic search results. In fact, this was greatly evidenced by its most important 2022 update: the Helpful Content Update. User experience has been and will always be Google’s primary concern. Hence, no one qualms about calling AMP a Google development.ĪMP’s goal is to make web content more user-friendly.

While AMP has been officially developed as an open-source framework, Google is its sponsor and promoter. The Accelerated Mobile Pages framework (or AMP) is an open-source web framework developed by Google. But just in case, let’s start by defining AMP. You probably know what Google accelerated mobile pages are. Ready? Let’s get to it! What Is Google AMP Development? The current state of Google AMP development.How AMPs work (+ why it’s controversial).What exactly Google AMP development is all about.Our goal? To find out if this technology is still relevant for SEO in 2023. In this article, we’ll take a look at AMP’s history and recent evolution. But the question remains: Is AMP worth it in the long run? Additionally, some news have led SEOs to ask: Is AMP over in 2023? And today, almost five years have passed and AMPs are still around.

There were lots of early adopters, especially news sites. Accelerated mobile pages’ promise to adopters was ambitious: Faster websites, a better experience for one of the most important segments (mobile users), and high rankings. It’s no secret that accelerated mobile pages have been a polarizing issue since they launched.

Google amp framework